Sell your home with a strategy you can explain
Before a sign goes in the yard, you should understand what your home is competing with, what preparation matters, and how the sale fits your next move.
How’s the market right now?
Sellers still have the edge. Homes are selling fast, for more than their list price, and there isn’t much on the market to choose from.
Single-family homes, new and resale, all of Monroe County. Source: UNYREIS via Domus Analytics, data updated October 22, 2026. Your town, street and price range can move differently. Ask me for the recent sales near you. See the full market report
5 things every sale needs to get right
Start with the numbers
Comparable sales, current competition, condition and location, adjusted line by line like an appraiser would. Plus your estimated selling costs and what you’ll walk away with. A list price is a strategy, not a guarantee. How Rochester pricing really works.
Prepare with purpose
You don’t have to guess which projects are worth your time and money. We’ll walk through repairs, cleaning, presentation and staging, and agree on a practical plan.
Give buyers a clear picture
Professional photography, video, 3D tours, drone, virtual floor plans and clearly labeled AI staging, all aimed at the buyer most likely to fall for your home. See AI staging in action.
Compare the whole offer
Financing, contingencies, buyer funds, timing, credits and the odds of closing. The highest number isn’t always the best offer. Sometimes a creative structure gets you more. See the rate buydown deal.
Keep the next move in view
Buying and selling at the same time, downsizing, or helping a parent move with their authorization. The timeline has to work beyond closing day.
What you get when you list with us
An ideal buyer profile
Who’s most likely to buy your home and why. The marketing is written for that person.
AI-assisted pricing
A full comparison grid, live calls on pending sales, and three pricing scenarios before you decide.
A custom marketing plan
Built for your property. See a real waterfront plan.
A 24/7 AI concierge
Buyers get answers about your home at midnight on a Sunday, so no lead goes cold.
Weekly reporting
Views, inquiries, showings, feedback and what we’d adjust.
Two people on it
Kristina keeps every detail organized. I handle the strategy and negotiation.
Moving out of the area? Our guide to selling and leaving Rochester covers selling from out of town, closing remotely and protecting a vacant home.
What sellers ask me first
What is my home worth?
Online estimates can’t see your updates or your condition. Request a human-reviewed home value and I’ll show you the comparable sales behind the number.
Should I list low to get multiple offers?
Often, in this market, yes, but only when the price is accurate. Too low and you risk a weak result. Read the pricing guide.
Is commission negotiable?
Yes. Commission is negotiable on every listing, and so is what the seller offers toward a buyer’s agent. We’ll go through it in writing before you sign anything.
Do I have to fix everything before I sell?
No. Some repairs pay back and some don’t. We’ll pick the ones that matter for your buyers.
Thinking about selling?
I’ll build the comparison grid and three pricing scenarios for your home before you decide anything.