Buyer · Pittsford · 2024
The pool house that wasn’t for sale
My buyers wanted Pittsford and an in-ground pool. The market had zero of those. So we went and found one.
0matching homes for sale
7owners identified by AI scoring
2 wksof outreach to an accepted offer
| The problem | No Pittsford homes with an in-ground pool on the market. Waiting meant competing with every other buyer the day one finally listed. |
|---|---|
| What we did | Used predictive analytics to score Pittsford homeowners on how likely they were to sell, then narrowed it to homes with in-ground pools that fit the buyers. That gave us 7 targets. Over two weeks we sent handwritten notes, knocked on doors and called. One owner answered: an absentee landlord who owned the house but didn’t live in it. |
| The result | The owner had no idea what the house was worth today. Once we walked through the market value, they were happy to sell at a price that worked for my buyers. Offer accepted, and the home never went on the market. |
Why this works
Most homes sell to whoever happens to be looking the week they list. If what you want is rare, that’s a bad bet. Predictive scoring looks at signals like how long someone has owned, whether they live there, and life and equity changes, to estimate who is most likely to sell soon. Then we start a respectful conversation before anyone else does.
The Rochester Business Journal covered this approach in August 2026 and quoted me on how it works.
Good fit for
Buyers who want something specific: a pool, a school, a street, a lot size, single-floor living. If the market doesn’t have it, we can look for it.